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Growth partner for e-commerce founders and brand owners

We scale online brands on profit, not on ROAS.

Meta, Google and TikTok ads, the creative inside them and the profit tracking behind them. Run by one team, judged on one set of numbers.

ApplyHow we decide
  • Contribution margin
  • Break-even MER
  • Blended CAC
  • Profit per product

Platforms we run and track

  • Meta
  • Facebook
  • Instagram
  • Google Ads
  • TikTok
  • Shopify

Our approach

We work from what you keep, not what the platform reports.

Ad platforms are generous with credit. A campaign can look great in Ads Manager and still lose money once product, shipping and returns are paid for.

That is why we read your ads, creative and tracking together, and only push spend when the margin behind it is there.

What the platform shows

  • ROAS inside each campaign
  • Clicks, CTR and CPM
  • Sales each platform claims as its own
  • One day of data at a time

What 201 Scales works from

  • Contribution margin after every cost
  • Your break-even MER
  • One CAC across Meta, Google and TikTok
  • Margin per product and per offer

How we scale your business

Three services, run by one team and judged on one set of numbers: margin, blended CAC and profit.

Creative strategy & production

Your footage, turned into ads that sell.

The filming stays with you and your creators. We sit between the camera and the ad account: we choose the angles, write the hooks and cut your clips into versions made for the feed. A new batch lands every week, so the account never runs dry.

  • Angles picked from your own sales data
  • Your clips cut into feed-ready ads
  • Hooks and versions tested side by side
  • Worn-out ads swapped before results drop
Profit & tracking

Know your margin before you scale.

We bring ad spend, orders and product costs together in one place, so you see what each sale actually left behind. Pricing, bundles and how far to push spend all start from that number, not from a dashboard's best guess.

  • Contribution margin as the number that leads
  • Your break-even MER and ROAS, worked out
  • What a customer costs, per channel
  • Which products and offers really earn

Software and automations

Available on their own, or alongside our marketing services

Software

Dashboards and tools built around your business.

Instead of bending your team around a generic tool, you get software that works the way you already do. Focused, simple to use and built on the data you already have.

  • Internal tools & portalsOne place for your team or partners, instead of spreadsheets and email threads.
  • DashboardsSpend, orders and margin in one clear view that updates on its own.
  • E-commerce systemsOrder, stock and product tools that fit how your store actually runs.
  • Profit toolsMargin calculators and pricing tools that show what each product really earns.
Automations

Make your systems talk to each other.

We connect your current systems with each other, or with external tools and partners when needed. No more copying data by hand: information moves on its own, mistakes drop and your team decides faster, without switching to new software.

  • API integrationsYour store, ad accounts, bookkeeping and CRM exchanging data directly.
  • Workflow automationOrders, stock updates and follow-ups that run themselves, with fewer mistakes.
  • Integration with existing softwareWe build on the tools you already pay for, not around them.
  • External systemsSuppliers, fulfilment partners, marketplaces and payment providers, linked to your own stack.

How we get you to profitable scale.

  1. 01

    Find what drives your profit

    We set up tracking and map your margins, break-even MER and blended CAC before we change a campaign.

  2. 02

    Launch ads on Meta, Google and TikTok

    One account structure across channels, with the budget moved to what returns a profit.

  3. 03

    Test new creative and keep the winners

    Your footage becomes new concepts, hooks and angles that run as tests; the results decide what we edit next.

  4. 04

    Scale what makes money

    Budget moves to the ads, offers and channels above break-even, and what falls below gets cut.

One team on every channel.

We plan, launch and manage campaigns where your customers scroll, and track every sale back to the ad that made it.

Meta: Facebook and Instagram

Prospecting and retargeting campaigns with ads cut from your footage, tracked through to the purchase.

InputYour footageEdited into video and static ads
201 Scales runsMeta campaignsAudiences, budgets and scaling
ResultStore salesEach purchase matched to its ad
  1. 01→audience research done
  2. 02→campaign structure set
  3. 03→creative test round live
  4. 04→budget moved to the winners
Plan this with us

Built for brands that already sell.

Paid growth only scales on a product and margins that can carry it. Here is how to tell if that is you.

A good fit

Apply

  • Your product already sells

    We grow what is proven. Finding a product people want comes before us.

  • You sell online today

    On Shopify or another store, with orders coming in every month.

  • Paid ads are your growth engine

    Meta, Google and TikTok are where most new customers find you, or should.

  • Profit matters more than revenue

    A bigger month only counts if the margin holds.

Probably not yet

  • You are still looking for a product that sells
  • Your store has not launched yet
  • You want the cheapest clicks, not the most profit
  • Revenue is the only number you track

Need software or automations only? Those are open to any business. See software and automations

Questions

Questions founders ask before we start.

The short answers. The longer ones we give on a call.

Still have a question?

Send it over and we get back to you by email.

info@201scales.comor apply

How we work

Most agencies pass on the numbers the ad platforms report. We tie your ads, creative and tracking to your real margin, and every call to spend more or less starts there.

Creative and software

Fit

Apply

Apply to work with 201 Scales.

It takes one minute to apply. We look at your numbers and reply by email.

  1. 1
    You applyYour store, your rough numbers and where your ads run now.
  2. 2
    We look at your numbersWe check whether paid growth can work on your margins.
  3. 3
    A short call if there is a fitWe reply by email and plan a time that suits you.

Rather write? info@201scales.com

Monthly revenue
Where do your ads run now?
What do you want help with?
We reply by email if there is a fit.